A strategic plan to transform a health-conscious brand into a full-blown wellness movement.
The global wellness market is evolving. Consumers are rejecting artificial ingredients, seeking transparency, authenticity, and a genuine connection to well-being. With a certified health coach at the helm and a commitment to "Vegan, Healthy & Kind," The Mint Enfold is perfectly poised to lead this charge.
We analyzed the market's best to distill the essential tactics for growth.
Clear, bright visuals of ingredients, texture, and behind-the-scenes.
Build trust by explaining health concepts and debunking myths.
The founder's voice builds authenticity through stories, rituals, and recipes.
Repost customer reviews, unboxings, and moments for powerful social proof.
Provide value with quick recipes and creative ways to use products.
Curate gift boxes for festivals and holidays, promoted with reels.
Partner with aligned nutritionists, fitness coaches, and lifestyle creators.
Show the product's convenience in travel, office, or gym settings.
Use witty, human captions to break the 'boring health food' stereotype.
Strong integration of Instagram Shop and product tagging in posts.
A deep dive into competitor strategies reveals key opportunities for The Mint Enfold to shine.
321K Followers
Introduced a new plant protein by humorously addressing common myths ('bro science'), then delving into the science. This builds trust by tackling skepticism head-on.
Collaborated with an influencer for a full factory walkthrough. This move builds immense credibility and transparency, showing there's nothing to hide.
Used a 'Breaking Bread' pun to deconstruct misleading claims about bread types. This makes learning about nutrition fun and memorable.
134K Followers
Frequently features staff members to demonstrate brand authenticity and transparency. It shows the 'heart' and 'effort' behind the products, building a human connection.
Launched a Father's Day campaign targeting a common health concern (love for sweets). This positions their products as a thoughtful and healthy solution for gifting.
Collaborates with influencers who share genuine stories of integrating the treats into their daily routines, making the brand feel relatable and trustworthy.
90.9K Followers
Launched a vegan protein during Plant Milk Week in collaboration with Veganuary India for maximum relevance and buzz. This shows smart, timely marketing.
Collaborated with an athleisure brand for a Yoga Day giveaway, boosting engagement through user participation (UGC) and celebrating a shared lifestyle.
Partnered with a food influencer to showcase quick, healthy breakfast ideas. This taps into relatable, home-cooked content to drive trust and daily relevance.
39.9K Followers
Cleverly uses giveaways with interactive games (e.g., 'find the cookie') to spark interaction and drive high engagement with a strong call-to-action.
Leverages UGC-style content with humor and relatable skits to boost engagement while subtly highlighting product USPs. A great way to stay trendy.
Founder Ahana Gautam's 'Unjunk Talks' series educates on nutrition (e.g., protein intake), positioning the brand as informative and trustworthy in the health space.
34.6K Followers
Conducted on-the-street taste tests to capture genuine, unscripted reactions. This builds credibility and provides powerful social proof.
Promoted their product using relatable humor inspired by a popular TV show (TMKOC). This makes the brand feel current and connects with a wide audience.
Collaborated with 'Food Pharmer' to instill fear in parents about unhealthy kids' snacks, positioning their date laddoos as the perfect, safe alternative.
50.6K Followers
'Deskfast Diaries' series targets working professionals who skip meals. It positions the brand as a problem-solver for modern life, showing how their food fits into hectic daily routines.
Used clever, millennial language to create high engagement and make wellness feel cool, not boring.
The 'KYC (Know Your Chocolate)' campaign gives a transparent look into their product journey, building trust by showing how their products are made.
8.5K Followers
Positions their makhana as part of a wholesome, balanced breakfast, embedding the product into a lifestyle scenario without a hard sell.
Showcases the product during shared moments (like playing Monopoly), expanding beyond fitness-only positioning.
A lighthearted video of a grandmother using the snacks as workout props shifts the narrative from 'health as an effort' to 'health as an attitude.'
We'll synthesize the best market strategies while carving a unique path centered on authentic expertise. This isn't just about selling snacks; it's about building a wellness movement.
Build authority by making complex wellness topics simple. Ritika's voice will be central.
Focus on the human element to create a community that feels seen, heard, and connected.
Position our products as essential components of a modern wellness lifestyle.
A phased, 12-month approach to building a dominant brand presence.
Months 1-3
Months 4-6
Months 7-12
A straightforward retainer for sustained growth and brand leadership.
Monthly Social Media Marketing
₹30,000
+ GST
Recommended Ad Budget: ₹5,000 - ₹10,000 + GST per month for branding.
Business Development Head